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This platform leads to users creating content that is more lighthearted on uncensored than other more public-facing platforms. Snapchat has million daily users globally while TikTok recently passed million monthly active users.
You might also assume that TikTok is now surpassing Snapchat in general usage because the app has grown so quickly. Data Source: Lucid Software Shockingly, nearly half of those polled say that they use neither while the biggest chunk of participants logs into Snapchat most. While it's helpful to know that a majority of the general population polled use Snapchat most often, you should keep in mind the growing stats that show how these apps are primarily used by younger age groups in Gen-Z or millennial age groups.
Below, I'll walk you through the ins and outs of TikTok and Snapchat, the apps' distinct differences, and the marketing opportunities that each app could provide you now and in the future.
While Snapchat has a large dating ads on snapchat of users from Asia and India, TikTok has such a large user base in China that it has a Chinese version of its app called Douyin. Platform and Features Snapchat's format includes three main pages: a Friends page, the camera, and Discover.